Consumer Trends – Waste Not Want Not

Consumers are demanding waste free products and packaging that can be easily recyclable or repurposed. The growth in this trend is being driven by Millennials & Boomers who are willing to pay more for sustainable options.

WHY?

Awareness campaigns such as ABC’s War on Waste is taking the story of everyday consumer waste behaviour and mythbusting misperceptions.

WHAT IS HAPPENING?

KeepCup has seen a 400% increase in sales since the doco “War on Waste’ aired it’s coffee cup episode that disputed the misconception that the 1 billion cups sent to landfill each year were recyclable.

 

Disco Soup offers is a German concept that brings people together to prepare and cook unsold fruit and veg from local markets.

 

Councils like Manly and Torquay have banned plastic bags with interest groups urging retailers to ban plastics.

 

Major British supermarket, Iceland Foods, has vowed to eliminate all plastic packaging in its home brand products after understanding that 80% of customers would support the move.

Interested in learning about the other consumer trends? See below:

Choice simplified
Mass Personalisation
Everyday AR
Rise of Cryptocurrency
Golden Age of Audio
Lots of Bots
Experience Economy+
Cannabis Maximus
Board Game Revival