Ruby Cha Cha is a market research consulting firm with a difference. We tackle modern business challenges head-on, allowing you to get back to what you do best — whether you're a B2B or B2C business.
Our consulting process goes beyond reporting numbers. We design each study to uncover the motivations, perceptions and unmet needs of your customers, and translate these findings into practical, commercially relevant recommendations. By doing so, we ensure that your business not only understands the 'what' of consumer behaviour, but also the 'why' and the 'how' to act on it.
As leaders in the market research industry in Australia, we know what it takes to set you apart from the competition. We'll use our years of experience to guide you in your business path and show the typical pitfalls of other organisations in your industry and how to avoid them.
From brand positioning and communications testing to innovation pipelines and pricing research, we provide the insights that matter most to senior decision-makers. Our clients rely on us to bring clarity when markets are complex, competitive or changing rapidly.
At Ruby Cha Cha, everything we do is focused on helping your business thrive. We know that growth comes from more than data points — it comes from understanding people, anticipating change and making confident decisions.
Ruby Cha Cha partners with a wide range of industries — from FMCG and B2B to healthcare and financial services — helping businesses tackle modern challenges with evidence-based decisions. We blend human understanding with data-driven insight to guide you toward smarter, faster and more confident business strategies.
Every project is designed and overseen by senior researchers, ensuring that your investment delivers actionable outcomes. We don't rely on off-the-shelf templates. Instead, we tailor every approach to your market, your customers and your goals.
This is what makes us a trusted partner rather than just a supplier — here for the long haul, committed to sharing proven ideas for growth and delivering solutions that go straight to the heart of your customer base.
Our research covers a range of industries from FMCG to B2B, Healthcare, Financial Services and many more. Below, we'll discuss what our market research industry methods entail and how they can help you thrive in your industry.
FMCG or B2C companies sell products and services directly from a business to a customer or consumer who is the end user. Often associated with brands in manufacturing, apparel, automobile, entertainment, food, hospitality, retail and telco verticals.
Research offerings may include brand development research, market segmentation, brand health tracking, focus groups, ethnography, online communities and in-depth interviews.
Our FMCG work has helped brands respond quickly to shifts in shopper behaviour, adapt promotional strategies and create products with stronger appeal. By combining segmentation research with shopper journey mapping, we help clients understand which levers matter most in driving sales growth and loyalty.
FMCG and B2C brands need to stay agile in fast-changing markets. We help identify consumer needs, segment audiences and track brand health so you can stay relevant and competitive.
Our research services include brand development, segmentation, brand tracking, online communities, ethnography and in-depth interviews tailored to sectors like retail, entertainment, food and telco.
B2B companies are supportive enterprises that offer the things other businesses need to operate and grow. We offer market research to B2B businesses that span a range of industries, from manufacturing to retail, product and manufacturing suppliers, construction, property services and advisory firms.
They can also include eCommerce, tech, website development and SaaS companies, digital companies such as EdTech, LegalTech and many more. Research offerings may include Customer Experience (CX), User Experience (UX), segmentation, buyer profiles and validation, NPS and touchpoint tracking, qualitative research and stakeholder interviews, focus groups and concept testing.
Our B2B projects often focus on unlocking complex decision-making processes. From mapping procurement journeys to identifying the role of influencers within organisations, we uncover where and how your brand can make the strongest impact.
B2B decisions often involve complex buyer journeys. Ruby Cha Cha helps B2B businesses map customer experiences, develop buyer personas, test concepts and track satisfaction to drive acquisition and loyalty.
We serve industries from manufacturing and SaaS to property and EdTech with research offerings including customer experience, segmentation, NPS tracking and stakeholder interviews.
Healthcare businesses and entities we research include primary and secondary industries and professional bodies. We conduct research for pharmaceutical companies, hospitals and practices, medical research foundations, pharmacies and pharmacy chains, specialist healthcare manufacturers and services providers. Research offerings include qualitative, quantitative and desk research.
We bring sensitivity and rigour to healthcare projects. Our experience includes working with healthcare professionals, patients and carers to explore needs and barriers across treatment pathways.
Healthcare businesses face unique regulatory and emotional complexities. Our tailored research for pharma, hospitals, pharmacies, medical manufacturers and healthcare foundations uncovers patient needs, professional insights and market trends. Key methods we employ include:
Financial Services businesses include banking, insurance, fintech and superannuation industries and professional bodies — investment banking, payment services, technologies that support financial services and many more. Research offerings include qualitative and quantitative research, desk research and consulting to help emerging businesses with marketing and brand development.
We work with banks, fintechs, insurers, super funds and payment providers to identify customer needs, test new propositions and measure brand strength. Our approach includes agile qual, co-creation, rapid-response quant and chatbots to quickly capture changing behaviours in a highly regulated market. Key methods include:
An FMCG brand used Ruby Cha Cha's segmentation research to tailor promotions, leading to a 15% increase in market share in 6 months. Tailored messaging resonated more strongly across priority consumer groups, demonstrating the commercial value of strategic segmentation in driving measurable growth.
A fintech client ran co-creation workshops with target customers, boosting app conversion rates by 18% within 3 months. By involving end users directly in the design process, the client refined key touchpoints and streamlined the customer journey — showing the power of consumer-driven innovation.
If you're prepared to run your business operations on hard data, you've come to the right place. Get in touch with us today to take advantage of our professional resources and level up your business.
Get in touchWe work across FMCG, B2C, B2B, healthcare and financial services industries, partnering with businesses in retail, tech, pharmaceuticals, fintech and more.
Market research reveals gaps, validates ideas and uncovers audience needs — helping you innovate, reduce risk and grow confidently.
We use a mix of qualitative and quantitative tools, including interviews, focus groups, ethnography, micro surveys and digital feedback tools like chatbots.
We combine qualitative and quantitative tools, such as interviews, focus groups, ethnography, micro surveys and chatbot feedback.
If you're making key decisions, launching something new or unsure about customer behaviour, market research gives you the clarity to move forward with confidence.
Yes, we help businesses across digital industries like SaaS, EdTech and LegalTech understand customers and build market share.
