Frequently Asked Questions

Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.

We believe that market research should be practical, useful and change the way you think or feel about your customer.  We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.

We offer a range of market research and consulting services to help you connect with your customers and remain relevant.  Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.

There are some basic types of market research available:

1. Surveys,
2. Data analytics
3. In-depth interviews,
4. Focus groups,
5. Customer observation or ethnography, Cx (customer experience) and Ux (user experience)

We have a full menu of market research and planning offers.

Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.

• Qualitative research: focus groups, exploratory qualitative research using in-depth interviews or online communities, for customer journey mapping, consumer co creation, brand positioning and so much more.
• Quantitative research studies: brand health and tracking; market sizing, U&A studies, segmentation design, concept testing or pricing studies.
• Consultancy: concept writing; research training; data insights distillation (e.g., ABS data) and stakeholder relationship management
• Innovation: ideation workshops; brand development workshop, product development roadmaps

Six excellent reasons to choose Ruby Cha Cha for your market research needs:

1. We are an independent, Aussie grown, boutique agency founded in 2008.
2. We have an outstanding reputation for quality research, strategy, and consulting.
3. We cover Australia and New Zealand, with global reach and multi country studies.
4. You get a team of senior consultants running your projects who put the client needs first.
5. We provide you with actionable outcomes you can use immediately.
6. We offer innovative and flexible design approaches that fit a variety of needs

To get started we offer a free consultation to help you work out your market research needs.  We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.