Consumer Trends – Cannabis Maximus

Expect to see crafted and upmarket cannabis, with farms and cultivators producing special strains in limited batches like a microbrewery. Cannabis will also lose its stoner reputation as it moves into skincare, healthcare, and wellbeing.

WHY?

Consumers are getting used to its benefits and positive health stories (cancer). Now reaching its tipping point as the new magic bullet ‘health’ trend- purveyors are now ramping up its role as an anti-inflammatory for psoriasis, eczema, and allergic dermatitis.

WHO ARE THE BRANDS OPERATING NEW CANNABIS OFFERINGS?

Whoopi & Maya (Whoopi Goldberg) has her very own medical marijuana company focused on menstrual pain relief. With THC infused bath soaks and a skincare line.

Marley Naturals offers upmarket herbs, accessories and skincare with earth-friendly formulas blending cold pressed hemp seed oil and Jamaican botanicals.

Diego Pellicer talks like fine aged whiskey and hand-rolled cigars and offers a superior product to those wanting a luxury cannabis experience including gold papers for rolling and fine-grained walnut pipes.

Interested in learning about other consumer trends. See below:

Choice simplified
Mass Personalisation
Everyday AR
Rise of Cryptocurrency
Golden Age of Audio
Lots of Bots
Experience Economy+
Waste Not Want Not
Board Game Revival