Consumer Trends – The Golden Age of Audio

AOD – Audio on Demand is skyrocketing – music streaming, audio books, and podcasts are going into overdrive. Storytelling is key and content is king.

HOW?

Australians are listening to 5.5 hrs pw through better platforms, new technology and wanting better search and recommendations.

Podcasts typically domain of iTunes (80% of listeners), but Google, Spotify and Amazon wanting to help Android users in.

ESPN is about to completely reimagine the power of podcasts in sports with well-told, addictive story-telling.

Marvel (Disney) is bringing Wolverine to podcasts with “The Long Night.” Will see more blockbuster franchises in podcasting.

Audible tagline ‘Learn to love your commute’ cleverly taps into consumer need for overcoming stress or boredom with pleasure, culture or education.

Interested in learning about the other consumer trends? See below: