The Context
Consumer awareness of and interest in new plant-based proteins that mimic the properties of meat will challenge chicken’s standing as one of the most versatile and heavily consumed proteins.
A case study with Inghams
Consumer awareness of and interest in new plant-based proteins that mimic the properties of meat will challenge chicken’s standing as one of the most versatile and heavily consumed proteins.
With the trend of meat lovers substituting their diets with meat free proteins, Ingham’s stands to lose sales.
Ingham’s is looking for a way to prepare for this Challenge.
Stage 1: Qualitative - Ethnographic:
N=8 90-minute interviews to address triggers, barriers and current attitudes to consumption
Stage 2: Quantitative
15-minute survey with n=1200 to size the market and understand protein barriers and market entry
Through research we understood that consumers have low awareness and knowledge of the plant-based proteins however were looking for a “heathier lifestyle”
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
Get in touch
