A case study with Campbell Arnott's
Social snacking includes occasions that are both planned and impromptu, but always include some type of event
Shared snacking is not focused on events and is informal in nature (e.g. sharing chips or biscuits with your partner while watching TV)
Arnott’s has extensive information on individual snacking behaviour as well as shared snacking but lacks a detailed assessment of the size of social snacking behaviour
15 minutes survey, focusing on recent social snacking occasions
At home snacking occasions are most frequent, with this knowledge Arnott’s is able to drive tactics to ensure that they are always in the pantry
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