The Context
The challenge was for Cenovis to gain the position of number 1 family brand, which required an ownable, motivating and differentiating platform for future communications and NPD
A case study with Sanofi
The challenge was for Cenovis to gain the position of number 1 family brand, which required an ownable, motivating and differentiating platform for future communications and NPD
The research was designed to uncover insights about family and nutrition and determine the optimum platform to take forward in to future development
- Gain a deeper understand of mums and families
- Validate the insight with in the business to check it was motivating, ownable and can unlock growth
- Understand the best territory and creative idea
The project consisted of 3 key stages
Stage 1
- Pre group blog
-N=4 Focus groups
Stage 2
- Platforms to life Qual, N=4 Groups
Stage 1
- Creative execution Testing, N=6 Groups
A comprehensive strategic debrief that outline a positioning strategy, and RTB strategy and brand development start point.
This allowed the team to develop a clear strategy for communications and NPD moving forward, with clear recommendations on how to optimise Ad tracking well and brand awareness increasing
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