A case study with Care Pharmaceuticals
FESS is the market leading brand in the nasal saline category with more than 50% market share
However, FESS is not driving category growth instead it’s being driven by their biggest competitor Flo (using aggressive tactics)
Whilst we have a relatively good understand of claims that resonate with consumers, we need to understand what claims resonate with HCP’s, their likelihood to support this and how this sits with consumers
To measure recommendation of Fess amongst HCPs by way of claims
Key metrics and driver's vs competitors
Identify touchpoints that drive brand awareness and consideration
Pathways to purchase – how NB is advice and at what point do patients seek advice
Stage 1:
Qualitative Scoping
N=4 face to face interviews
Stage 2:
Quantitative Sizing
Consumer Online Interviews
Through this research Care Pharma gained a greater understanding into how emotionally invested their consumers are and where their loyalty lied
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
Get in touch
