The Context
Need for information on communications strategy.
Need for information on communications strategy.
To develop an effective communication strategy that would disrupt current perceptions around stimulants and drive a positive shift in prescribing in favour of the brand.
Integrated insights from carers, pediatricians, child and adolescent psychiatrists. Two stages of research including IDIs and mixed groups.
Development of a comprehensive patient journey flow, including key trigger points to guide communications development. Evidence based insight to support further development of the opportunity amongst the younger hyperactive male patient type
Journey map adopted as gold standard world wide.
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