The Context
To understand the patient journey across 3 key treatment areas.
Identify stages where Galderma could target most effectively.
A case study with Galderma
To understand the patient journey across 3 key treatment areas.
Identify stages where Galderma could target most effectively.
In order to maximize growth for its non prescription drugs, a patient centric brand planning process was required.
In-depth interviews with GP’s and Pharmacists.
An online community with patients across 3 separate treatment areas.
The journey of diagnosis and treatment for patients was uncovered.
Knowledge gaps were plugged.
Strategies to help Galderma target patients more effectively were developed.
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