The Context
Growing competitiveness in the insurance sector requires ever more salient advertising in DM
Growing competitiveness in the insurance sector requires ever more salient advertising in DM
Real brand connection and engagement
Identify message persuasion moments, comprehension and associated impact and response to a sensitive topic area
4 pyramid focus groups allowed for a clear, unbiased assessment removing ‘dominant respondent’ exposure
2 groups shown different versions of the ads and asked to note their response to how the ad made them feel. A spokesperson from each group described the ad to the other group and strategy, message and executional elements understood
Clear direction for strategy and optimization including an archetype framework to help Real target their brand more effectively, as well as develop stronger communications.
Ads launched in March and we are currently tracking their progress.
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
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