The Context
Identifying the creative execution that is most effective for driving participation in junior Rugby League
Understanding what messages resonate with the audience they are targeting; Mums and young kids
A case study with Junior Rugby League
Identifying the creative execution that is most effective for driving participation in junior Rugby League
Understanding what messages resonate with the audience they are targeting; Mums and young kids
The code wanted to invest into the ‘grass roots’ areas of the sport. Focusing specifically on the growth of the junior sections of the sport, they wanted to launch an advertisement campaign to get better engagement with their juniors.
We used a pyramid group flow to get a full range of perspective from both Mums and young kids.
From this method, we gained key insight into what each group was attracted too within the two offered advertisement campaigns.
The best and worst elements of each advertisement campaign were identified.
We provided recommendations for the best campaign for their target, based off our research
Our work moved into an additional stage in which we are tracking the progress and success of the campaign.
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