A case study with Ostelin
Ostelin is the leading brand in bone health and would like to expand its customer base through consumer acquisition to the category.
But bone health is stereotyped as an ‘age-related’ problem and current offerings do nothing to entice a younger audience.
To truly understand the consumer’s physical and mental barriers to category use and create solutions beyond what the market currently offers
To create new concepts the bridge the complexity of naturopathic products with life-style compatible solutions
A multistage approach including desk research, workshops with stakeholders and consumers, concept development and co-creation consumer groups to short-list high performing ideas and optimise them for the target consumer
This collaborative, agile approach to rapid idea development and testing offered Ostelin the ability to build and prioritise an innovation roadmap.
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