The Context
Private equity clients required customer-based insight to inform the development of new strategies for selling direct to pharmacies and help drive change in purchasing behaviour amongst pharmacists
Private equity clients required customer-based insight to inform the development of new strategies for selling direct to pharmacies and help drive change in purchasing behaviour amongst pharmacists
To understand pharmacist needs, behaviours and attitudes in pathway to purchase, now and into the future Provide recommendations for opportunities for growth
6 mini groups with pharmacists making buying decisions Pharmacists drawn from larger independents, banners and buying groups
Identification of key buyer types, attitudes and drivers of change Development of marketing mix for direct model and other emerging opportunities Key success factors for direct to pharmacy buyer model
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