The Context
Need to turn around declining brand awareness and saliency.
A case study with NRMA
Need to turn around declining brand awareness and saliency.
The key challenge for NRMA was to understand how to move away from the dark messaging of the past.
A semiotic review of the core communication for the business for the NRMA Roadside Assistance brand to determine signs, cues and messages as constructed and understood by the consumer for future campaign development.Workshop of key findings
Development of new advertising brief and successful campaign.
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