The Context
The challenge was to find a clear in market positioning for a new range of healthy snacks in the grocery health food aisle
The challenge was to find a clear in market positioning for a new range of healthy snacks in the grocery health food aisle
The research was designed to help launch a new brand name, logo and communication in market with a clear trade story
Stage 1 - Online consumer blog
Stage 2 - Focus groups
Stage 3 - Trade story development
Clear findings helped develop the range, pack and communication.Successful in market launch now looking to other markets
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