The Context
Radio Rentals were in the process of evolving their store look and feel to make the store more welcoming to its customers.
At the point of this research, five new stores were rolled out and designs for a sixth store were under review.
A case study with Radio Rental
Radio Rentals were in the process of evolving their store look and feel to make the store more welcoming to its customers.
At the point of this research, five new stores were rolled out and designs for a sixth store were under review.
Management required agile research for its board review:
• New design feeling and impact
• New logo impact
• To answer a key CEO question
Qualitative research was the best approach to get at the issues. Focus groups were conducted with participants from the FG quintile. Focus groups were preferred so the client could better connect with the consumer and the stimulus for the new store layouts.
The research indicated consumer confidence in the brand and the ability of the new design to modernize the brand.
Recommendations were made on managing the roll out of the new logo to ensure consumers are able to associate it with the Radio Rentals brand.
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
Get in touch
