The Context
Ingham’s has an opportunity to launch a premium free-range fresh chicken product with Woolworths.
A case study with Inghams
Ingham’s has an opportunity to launch a premium free-range fresh chicken product with Woolworths.
To test a number of fresh packaging concepts that convey a strong sense of trust, authenticity and credibility, particularly around free range cues, yet embrace the ideal of sustainability/waste reduction within the concept.
3 x 1 hour focus groups with mail grocery buyers from the inner city and suburban residents
The new Ingham’s brands stacked up well against the competition on the premium scale which allowed Ingham’s to Quantify in the next stage of research.
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