A case study with Sutherland Shire Council
A multi-stage qual and quant project understanding residents, their needs and their preferences.
The Sutherland Shire delivers a high quality of life to residents, yet as a result of increased population growth, ageing infrastructure and a changing communications landscape there was a need to understand and engage with the community to inform future planning
To ensure Sutherland Shire Council communications, assets and organizational mission is aligned to the needs of the community
An extensive and multistage research program was developed, beginning with in-depth interviews with residents, large town hall forums involving council staff and residents, and concluding with a community wide survey of n=2000
The Sutherland Shire Council was able to understand what assets delivered the greatest value to residents, how to best target and communicate to different groups, and to develop customer engagement principles and objectives that will drive organizational behaviour at all levels
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