The Context
McDonald College was seeing students leave earlier than expected—impacting both continuity and long-term value.
The opportunity was to understand not just when students leave, but why—and where the experience was falling short.
A case study with The McDonald College
McDonald College was seeing students leave earlier than expected—impacting both continuity and long-term value.
The opportunity was to understand not just when students leave, but why—and where the experience was falling short.
We spoke directly to parents of students who had left—across year levels, disciplines, and tenure.
Combined in-depth interviews with journey mapping to unpack the emotional and practical triggers behind leaving.
Lapsing isn’t a single moment—it’s a journey of unmet expectations building over time.
We identified three distinct phases where friction peaks—and where intervention has the greatest potential to change outcomes.
Delivered a clear, stage-based lapsing journey highlighting critical pressure points.
Defined targeted interventions for each phase—giving the College a practical roadmap to improve retention and strengthen the student experience.
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
Get in touch
