The Context
Luxury champagne brand wanted to understand its brand image within Australia and competition with local high end sparkling wine as well as other luxury import brands.
Luxury champagne brand wanted to understand its brand image within Australia and competition with local high end sparkling wine as well as other luxury import brands.
A deeper market understanding of Australian consumers’ view of the brand vs. competitors was desired.
Drivers and barriers to purchasing and occasions for usage was also desired.
3 Face to Face Focus Groups were conducted among 21-40 Years old, in metro Urban areas in an upmarket venue.
All participants were last 6 month buyers of premium champagne and/or sparkling wine
We created a current market landscape for Champagne and sparkling wine.
Identified key drivers and barriers to luxury imported sparkling wines and champagnes presented.
Occasions and partnership opportunities were defined and recommendations offered.
Guides to brand communication and development were outlined with a roadmap
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
Get in touch
