Bushfire Impact Research

For the majority of Australians, the ABC was the primary broadcast source of information during the bushfire crisis. Trust in the ABC as an information source was very high and the ABC continuing to provide high-quality, relevant, and timely information is key to maintaining trust in the ABC. The ABC’s role in providing a rolling source of information during the bushfire crisis was reported to be crucial in allowing people to be informed, aware of danger, making plans, and evacuating.

National Survey: A 15-minute quantitative survey was conducted among a nationally representative sample of Australia’s adults. An additional quantitative survey was conducted in parallel among Australians living in postcodes affected by the bushfires during December 2019/January 2020