The Context
COVID19 has bought so much uncertainty and worry into consumers lives.
News Ltd being such a large brand want to understand the Mind and Mood of the Australian consumer during times of crisis.
A case study with News Corp Australia
COVID19 has bought so much uncertainty and worry into consumers lives.
News Ltd being such a large brand want to understand the Mind and Mood of the Australian consumer during times of crisis.
To explore what trust and belonging looks like during COVID and opportunity to test communication for future state.
What is the role NCA is expected to play, where we are permitted to play and how can we address the evolving consumer norm and emerge on the other side of this storm on the front foot?
Qualitative Online Community with 30 respondents over 5 days to test stimulus and provide an opportunity to share content screenshots.
There is a cautious optimism tone surrounding COVID19 and News Ltd need to adjust their messaging to focus on how to come out on lockdown and the positives surrounding health, family and supporting local communities
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