The Context
The client team had developed a number of concepts around various energy opportunities for their brand aimed at bringing back the millennials target and moving the brand forward.
The client team had developed a number of concepts around various energy opportunities for their brand aimed at bringing back the millennials target and moving the brand forward.
To find a fast, simple and cost effective method of obtaining an early stage read on concepts, product names and packaging amongst key markets – male teens and millennials, (and mums of teens).
Ruby HunchTester™ – harnesses the power of chat based mobile technology for a fast response 5 minute early-gate concept test. The core target was exposed to branded and unbranded concepts, key associations, names and packaging via a 1-2-1 mobile platform delivering fast-turnaround top-line responses and chat based questions.
Mobile proved to be an engaging and robust research vehicle for early stage concept testing especially with this difficult to reach target. It delivered depth and breadth in open-ended response, driving insights and action-ability
Get in touch to find out how Ruby Cha Cha can help your business. Drop us a line at info@rubychacha.com.au or get in touch.
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