Building Better Surveys and Getting to the Truth

Dipesh Soneji, Ruby Cha Cha’s Director of Quantitative Research, has recently been featured in Marketing Magazine’s ‘Truth’ issue.  Dipesh has used his knowledge and experience to contribute a thoughtful article about barriers to truth in surveys and how to overcome them.

Surveys remain the most useful way to measure widespread opinions, but trust issues have become more prevalent and are driven by several factors. Read the article here and discover 8 ways to getting better answers out of surveys.