Australian Market Trends: Getting to Know The 65+

The elderly population makes up a growing proportion of the population as has been shown by Australian market trends. And this is projected to increase even more rapidly over next decade as further cohorts of baby boomers (born 1946-64) turn 65.

In the infographic below you will discover how this section of the population interacts with technology. This information is incredibly useful if this is your target demographic.

Learn more about the kinds of information they’re searching for and how they’re interacting with the online world below:

 

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