White Papers | Resources | Ruby Cha Cha

White Papers


Ruby is writing a series of whitepapers on key drivers of consumer or customer behaviour, methodologies or new thinking in research to present our unique Ruby philosophy on the matter. They are created for our clients to help them understand an issue, solve a problem, or even make a decision.

Emotional Fulfilment is the New Empowerment

Read our new white paper for 2016 entitled Emotional Fulfilment is the new Empowerment, written for the Lifestyle Channel and based on some critical research we conducted for that brand on women. Key findings on the power of older women, being single and self-optimisation and invites brands to change the conversation.
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A Better Framework to Map Customer Experience Journeys

Read our new white paper prepared for Ruby Sunrise May 2017, entitled A Better Framework to Map Customer Experience Journeys, prepared by Ben White.
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Using Quant to Inspire a Concept Development Brief

Read our new white paper prepared for Ruby Sunrise May 2017, entitled Using Quant to Inspire a Concept Development Brief, prepared by Dipesh Soneji.
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Brand Ambassadors and Creative Ideas

Read Ruby Cha Cha's new white paper, entitled Brand Ambassadors and Creative Ideas.
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Get in touch with Ruby Cha Cha

Get in touch with Ruby Cha Cha