Ruby is writing a series of whitepapers on key drivers of consumer or customer behaviour, methodologies or new thinking in research to present our unique Ruby philosophy on the matter. They are created for our clients to help them understand an issue, solve a problem, or even make a decision.
Emotional Fulfilment is the New Empowerment
Read our new white paper for 2016 entitled Emotional Fulfilment is the new Empowerment, written for the Lifestyle Channel and based on some critical research we conducted for that brand on women. Key findings on the power of older women, being single and self-optimisation and invites brands to change the conversation.