Newsletters


There is too much content on the airwaves already, so rest assured, we only send newsletters when there is something worth writing about. Our newsletters often follow our events with links to reports and papers, plus a bit of Ruby sparkle to keep you up to date on us.
May 25, 2017
Ruby Cha Cha

A look at Brand Archetypes, Concept Testing & Customer Experience – Ruby News

From the CEO I’ve been running a lot of focus groups lately, which has given me great joy. Not because I love to work in my evenings (not unless I’m in Melbourne), but because the focus group method has been unfairly dumped as useless by the Behavioural Economists who have been shouting claimed behavior and irrational man. I studied Skinner and Bandura, Freud and Jung, and many, many other theorists and the big takeaway is that no one theory or […]
April 4, 2017
Ruby Cha Cha

Millenials, 2017 Trends & Mobile Research – the Ruby News

As we jump head first into April, it’s hard to believe that we have already completed the first quarter of 2017. It’s now well into autumn and in the market research space, change continues at pace as we try to choose which trends to back and which ones to leave behind. In particular, the trends that are exciting us are Virtual and Augmented Reality and the New Trust economy. Virtual Reality is starting to really gain momentum and that means […]
March 9, 2017
Ruby Cha Cha

February – March 2017 Newsletter

Ruby Cha Cha has just passed its ninth year in the industry and is going from strength to strength. This month we had the chance to celebrate our ninth birthday and new office launch with our annual cocktail party – the Ruby Do. We are quite fascinated by the number 9.  Not only is it one less than 10, it also symbolises magic, love, karma and everlastingness – all good things for a business to thrive upon. Better yet, the […]
February 1, 2017

January 2017 Newsletter

A big happy 2017 to all! Here at Ruby, never has a new year felt so new! We’re settling into our swanky new office space in Surry Hills; we have some fantastic new additions to the team; and most of all, we continue to innovate to give our clients and staff the cutting edge offer we are known for. But whilst we are loving everything that’s new about our agency, we don’t subscribe to the ‘in with the new, out […]
June 7, 2016

June 2016 Newsletter

It is exciting times here at Ruby.  Behind the scenes, our company has just set its long term vision for Ruby 2020 and we are incredibly enthusiastic about the opportunities ahead of us.  We are buzzing with new stuff to talk about!  Our Ruby Sunset event with Dr Phil Harris of Nuro Insights was a great session and I think everyone enjoyed the talk, the cheese and by the number of empty bottles left over, also the wine! Now, I […]
April 19, 2016

April 2016 Newsletter

We are now officially in the month of April, the time when the leaves start turning golden, when our desires turn from Chardonnay to Pinot Noir, from salads to slow cooking, and here at Ruby, from research to innovation. April is innovation month at Ruby and we’ve picked 3 key areas for development. Neuroscience is our first area of development.  We have teamed up with Dr Phil Harris to offer a uniquely Ruby Neuro research offer called Ruby Wired. We […]

Get in touch with Ruby Cha Cha

Get in touch with Ruby Cha Cha