Identifying the creative execution that is most effective for driving participation in junior Rugby LeagueUnderstanding what messages resonate with the audience they are targeting; Mums and young kids
We used a pyramid group flow to get a full range of perspective from both Mums and young kids.
From this method, we gained key insight into what each group was attracted too within the two offered advertisement campaigns.
The and worst elements of each advertisement campaign were identified for the NRL
We provided recommendations for the best campaign for their target, based off our research
Our work with the NRL moved into an additional stage in which we are tracking the progress and success of their campaign.