NPS Medicinewise Brand Architecture | Ruby Cha Cha

NPS Medicinewise Brand Architecture

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NPS Medicinewise Brand Architecture

THE CONTEXT

What shared vision and goals can the entities share and where do they pull apart.

Development of a framework for growth was also required to clarify the portfolio and communications platforms

THE CHALLENGE

In 2015 NPS MedicineWise established a new commercial business, VentureWise, which has created some tension in the business and some concern about how to define not-for-profit business vs commercial entity

THE JOURNEY

A series of stakeholder interviews from the top down

A workshop to outline key growth parameters, vision, values and scope

Consulting to set the strategic plan

Board presentation

THE RESULTS

Board endorsed framework for growth

Continuing development of brand and communication directions

ABOUT THE AUTHOR:
ELLEN BARON

CEO - Expert in consumer psychology, semiotics, ethnography and the Real Housewives of Melbourne.