Understand the motivators and tensions of Jobs for NSW’s multiple audiences, which include: finance, law, professional services and accounting firms; accelerator and incubator programs; small and medium business owners. Develop tactics for engaging these audiences.
Benchmark and track performance with these audiences, and general population.
Jobs for NSW was a relatively new organization that needed to understand how it was seen in market, and how it could best engage with its different target audiences.It also needed to establish relevant business benchmarks, and track its performance against these benchmarks over time.
Qual: Internal stakeholder interviews, in depth interviews with target audiences and focus groups with small and medium business owners.
Quant: Online and telephone surveys with target audiences and general population.
Direction on how to best leverage interest with different target audiences, and where the real opportunities lay.
Strong metrics by which to measure organization’s performance, utilized in ongoing board meetings.