Galderma Patient Journey Exploration | Ruby Cha Cha

Galderma Patient Journey Exploration

Bayer Physician Segmentation
July 7, 2017
Kimberly Clark Skincare
July 7, 2017

Galderma Patient Journey Exploration

THE CONTEXT

To understand the patient journey across 3 key treatment areas.

Identify stages where Galderma could target most effectively.

THE CHALLENGE

In order to maximize growth for its non prescription drugs, a patient centric brand planning process was required.

THE JOURNEY

In-depth interviews with GP’s and Pharmacists.

An online community with patients across 3 separate treatment areas.

THE RESULTS

The journey of diagnosis and treatment for patients was uncovered.

Knowledge gaps were plugged.

Strategies to help Galderma target patients more effectively were developed.

ABOUT THE AUTHOR:
ELLEN BARON

CEO - Expert in consumer psychology, semiotics, ethnography and the Real Housewives of Melbourne.