Behavioural economics helps us understand human behaviour and decision making.
Contextual research helps us understand the influencers of consumption and decision making.
Make strategic business decisions with The Essential Guide to Market Research by Ellen Baron.
We know from our own lives that we often fail to do what’s best for us, despite our good intentions – whether it be exercising more, saving money, giving up smoking or improving our diet. That’s because we are prone to irrational thinking and biases in our everyday lives.
Ruby uses this understanding of how humans actually behave in everyday life to help clients understand how people make decisions on shopping, healthcare, services – from purchasing a car to insurance or even a house.
Our case studies demonstrate that even subtle changes to communications and service delivery mechanisms can substantially improve consumer decision making and can offer clients simple alternatives to more expensive communication or advertising options. Take for instance how we might keep customers loyal by providing simple SMS reinforcers of positive behaviour to make customers feel recognised.