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The Essential Guide to Market Research

Market research is a vital component to good, strategic business decision making. What’s happening in the world of market research today and how can it be used to your advantage?

This accessible guide to market research will help you identify your business target, competitors and the correct market in which to play. Learn how to seek out new markets of opportunity, whilst staying relevant and ahead of trends.

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Understand the role decision making and influence have on consumers.
Use consumer insights for the most effective brand development.
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Decision Making and Influence
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