THE CLIENT
Global Alcohol Company

THE CONTEXT
Unhappy with brand tracking, but also needing it (tied to executive KPI’s).

THE CHALLENGE
Find a tracking partner and vehicle that provides INSIGHT, not just data, but helps develop constructive roadmaps for brands.

THE JOURNEY
New online tracking vehicle, carefully integrating the best from the past with innovative new measures around BRAND BUZZ, CATEGORY BUZZ and integrating with an INSIGHTS ODYSSEY to look beyond the brands and category, into consumers lives.

THE RESULT
Cemented a new relationship based around continuously finding the best ways to inform and guide the brand managers which has resulted in some brave new initiatives and supported strong business growth.