Blog | Ruby Cha Cha


July 11, 2018

A Marketer’s Guide to Research for Brand Development

June 30, 2018

A Marketer’s Guide to Research for Innovation

June 4, 2018

A Marketer’s Guide to Semiotics and Cultural Insight

June 3, 2018

Consumer Trends for 2018 – Board Game Revival

June 1, 2018

A Marketer’s Guide to Research Methods for Deeper Insight

May 27, 2018

Consumer Trends for 2018 – Cannabis Maximus

May 26, 2018

5 Tips for Marketing to the 50+ Crowd

This is a very lucrative market in terms of pure spending power, but also the least understood. Age discrimination plays a part, but a lack of understanding on the best ways to target the 50+ hinders marketing growth. The ABS figures suggest this is a huge missed opportunity in Australia. Ruby Cha Cha has vast research expertise with the 50+ crowd to share with you. Hate are some of our top tips for getting better engagement. 1. Don’t call them […]
May 23, 2018

A Marketer’s Guide to Uses for Quantitative Research

May 23, 2018

Consumer Trends for 2018 – Waste Not Want Not

May 16, 2018

Consumer Trends for 2018 – Experience Economy+

May 16, 2018

A marketer’s guide to quantitative research

May 9, 2018

A marketer’s guide to advertising research

May 1, 2018

A marketer’s guide to brand positioning research

April 29, 2018

Why employee & stakeholder engagement is linked to achieving business results

April 29, 2018

A Marketer’s Guide to Audience Profiling: Segmentation & Personas

April 29, 2018

How Shopper Biases and Technology are Influencing Shopper Research

April 27, 2018

Consumer Trends for 2018 – Lots Of Bots

April 27, 2018

Consumer Trends for 2018 – The Golden Age of Audio

April 26, 2018

A marketer’s guide to qualitative research

April 23, 2018

Consumer Trends for 2018 – The Rise of Cryptocurrency

April 17, 2018

Consumer Trends for 2018 – Everyday AR

April 13, 2018

10 Consumer Trends for 2018

We live in a multi-platform, multimedia world, and digital is becoming more and more pervasive, resulting in a range of impacts from social to psychological, political, legal but also value and convenience.   As a research business we will need to pivot and embrace technological change to understand how consumers are adopting change faster than brands can cope.  The role of research becomes increasingly important for businesses struggling with digital communications and fragmented audiences. Digital fatigue will mean that clients feel […]
April 13, 2018

Consumer Trends for 2018 – Mass Personalisation

April 7, 2018

10 Consumer Trends for 2018 (Infographic)

Here is a shareable infographic of Ruby Cha Cha’s top 10 Consumer Trend Predictions about how 2018 will shape up.  
April 7, 2018

Consumer Trends for 2018 – Choice Simplified

February 27, 2018

How to Write a Market Research Brief

Never written a research brief before? Don’t worry, many people haven’t! This document outlines some key areas so you can prepare your thoughts. We provide a Ruby template for you so you can brief qual, quant or integrated research. But if you prefer, just call us and we can write it for you or guide you.   1.  Start with Context & Objectives Provide a brief introduction to your company which will help research agencies better understand your market and […]
November 17, 2017

Behavioural Economics and Nudge Theory

Behavioural economics is psychology… experimental science in action and it focuses on choice architecture and how consumers are subject to predictable biases that may lead to decision errors. It has been proven from in-aisle observation and eye tracking that shoppers consider only a small percent of the products available for sale in a category. Ruby studies the WAY that people decide and not just the decisions to provide marketers with new and powerful ways of influencing purchase outcomes.   1. […]
November 17, 2017

4 Tips for Storytelling with Research

Data can be confusing, data can be overwhelming, data can add noise. Our job as researchers is to be able to cut through the noise and bring clarity to what the numbers are saying. Here are some top tips :  Research is about turning information to understanding. We can do this through storytelling.   4 ways to help frame a good story:  1 The premise The single message that whole story needs to convey. This is really, really hard to […]
September 19, 2017

Influencer Campaigns: How to Get it Right

Influencer marketing as a channel has come of growth.  McKinsey estimates around 35% of all ad spend by 2019 will be in influencer marketing and brands like Qantas is redirecting half of their advertising spend to new mediums such as social influencers. This is terrific news for small businesses who are often locked out of advertising options that get to big audiences, however it is not as simple as hooking up your cart to someone with a smart phone, a […]
August 14, 2017

The Need for Agile and Why it is Important for Organisations to Embrace

What is Agile? “Agile management is an iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasising transparency among all stakeholders.” Organisations need to be agile and use agile research because there is an increase of ever- shifting touch-points and channels to connect with consumers… +  Coupled with … + an explosion of content marketing content in the digital world, with the biggest challenge to deliver more […]

Get in touch with Ruby Cha Cha

Get in touch with Ruby Cha Cha