Blog | Ruby Cha Cha


May 23, 2018

A Marketer’s Guide to Uses for Quantitative Research

May 23, 2018

Consumer Trends for 2018 – Waste Not Want Not

May 16, 2018

Consumer Trends for 2018 – Experience Economy+

May 16, 2018

A marketer’s guide to quantitative research

May 9, 2018

A marketer’s guide to advertising research

May 1, 2018

A marketer’s guide to brand positioning research

April 27, 2018

Consumer Trends for 2018 – Lots Of Bots

April 27, 2018

Consumer Trends for 2018 – The Golden Age of Audio

April 26, 2018

A marketer’s guide to qualitative research

April 23, 2018

Consumer Trends for 2018 – The Rise of Cryptocurrency

April 17, 2018

Consumer Trends for 2018 – Everyday AR

April 13, 2018

10 Consumer Trends for 2018

We live in a multi-platform, multimedia world, and digital is becoming more and more pervasive, resulting in a range of impacts from social to psychological, political, legal but also value and convenience.   As a research business we will need to pivot and embrace technological change to understand how consumers are adopting change faster than brands can cope.  The role of research becomes increasingly important for businesses struggling with digital communications and fragmented audiences. Digital fatigue will mean that clients feel […]
April 13, 2018

Consumer Trends for 2018 – Mass Personalisation

April 7, 2018

10 Consumer Trends for 2018 (Infographic)

Here is a shareable infographic of Ruby Cha Cha’s top 10 Consumer Trend Predictions about how 2018 will shape up.  
April 7, 2018

Consumer Trends for 2018 – Choice Simplified

February 27, 2018

How to Write a Market Research Brief

Never written a research brief before? Don’t worry, many people haven’t! This document outlines some key areas so you can prepare your thoughts. We provide a Ruby template for you so you can brief qual, quant or integrated research. But if you prefer, just call us and we can write it for you or guide you.   1.  Start with Context & Objectives Provide a brief introduction to your company which will help research agencies better understand your market and […]
November 17, 2017

Behavioural Economics and Nudge Theory

Behavioural economics is psychology… experimental science in action and it focuses on choice architecture and how consumers are subject to predictable biases that may lead to decision errors. It has been proven from in-aisle observation and eye tracking that shoppers consider only a small percent of the products available for sale in a category. Ruby studies the WAY that people decide and not just the decisions to provide marketers with new and powerful ways of influencing purchase outcomes.   1. […]
November 17, 2017

4 Tips for Storytelling with Research

Data can be confusing, data can be overwhelming, data can add noise. Our job as researchers is to be able to cut through the noise and bring clarity to what the numbers are saying. Here are some top tips :  Research is about turning information to understanding. We can do this through storytelling.   4 ways to help frame a good story:  1 The premise The single message that whole story needs to convey. This is really, really hard to […]
September 19, 2017

Influencer Campaigns: How to Get it Right

Influencer marketing as a channel has come of growth.  McKinsey estimates around 35% of all ad spend by 2019 will be in influencer marketing and brands like Qantas is redirecting half of their advertising spend to new mediums such as social influencers. This is terrific news for small businesses who are often locked out of advertising options that get to big audiences, however it is not as simple as hooking up your cart to someone with a smart phone, a […]
August 14, 2017

The Need for Agile and Why it is Important for Organisations to Embrace

What is Agile? “Agile management is an iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasising transparency among all stakeholders.” Organisations need to be agile and use agile research because there is an increase of ever- shifting touch-points and channels to connect with consumers… +  Coupled with … + an explosion of content marketing content in the digital world, with the biggest challenge to deliver more […]
July 29, 2017

5 Steps to a Successful Product Launch in 2017

June 28, 2017

7 Tips to Get More Out of Your Focus Groups

I’ve been running a lot of focus groups lately and this has given me great joy. Not because I love to work in my evenings, but because the focus group method has been unfairly dumped as useless by the Behavioural Economists who have been ignoring the benefits of focus groups, over the deficits according to claimed behaviour and irrational decision making. I studied Skinner and Bandura, Freud and Jung, and many, many other theorists and the big takeaway is that […]
May 18, 2017
Tips for the 50+

4 Tips for Marketing to the 50+

The 50+ is a very lucrative market in terms of pure spending power, but it is the least understood. Age discrimination plays a part, but a lack of understanding on the best ways to target the 50+ hinders marketing growth. When viewing the ABS figures on the market, you can see that this is a huge missed opportunity in Australia. Ruby Cha Cha has vast research expertise with the 50+ crowd that we wish to share with you. Here are […]
May 15, 2017
Brand Archetype Wheel

Use Research to Identify Your Brand Archetype

Using archetypes is a way to shift your brand from a consumer transaction brand to a consumer relationship brand, by aligning your brand and culture messaging, values and behaviours.  Underpinning your brand with a clear archetype allows you to humanise your brand and drive stronger brand differentiation in the market.  If the consumer instinctively or unconsciously recognises the archetype of your brand, its symbolism and it’s story, they are more likely to trust and engage in your brand proposition. We […]
April 26, 2017
Launching a brand ambassador program

How to Launch a Brand Ambassador Program

There are a couple of simple pointers that will make all the difference when developing a program for your business
April 20, 2017
Naming your Business

4 Simple Ways to Create Your Business Name

Giving yourself the best fitting business name will help you establish increased business success
April 6, 2017
User Experience on an iPad

How to Identify if I Need User Experience Research?

Research prior to design can make or break your user's experience. Consider researching the functions that will affect your customers.
March 31, 2017
4 Ways to use Mobile

Four Ways Mobile Can Improve Your Research

Here are four of the biggest ways mobile can help you improve your research.
March 27, 2017
Unlock the DNA of the digital shopper

How to Unlock the Digital Shopper’s DNA

Isn’t it crazy how much the world has changed in such a short time? Targeted advertisements know exactly what you need and when you need it. Data is available that can identify nearly everything about you. Customers now have access to more information than ever about companies which now drives their choices. To succeed in this landscape, you have to understand what makes the digital shopper choose your business and how you can harness the power of that choice. Digital shopping […]
February 10, 2017

5 Reasons Why Customer-Centric Research is Essential

Customer Centricity is… Putting the cutomer at the centre of your long-term company vision in order to strengthen the customer relationship and drive loyalty, value and better brand experiences. For this you need vision and a clear understanding of your customer. 1. Customer Centric Research will provide you with Great consumer insight can drive sustainable competitive advantage through provision of improved innovation, communication and customer loyalty It provides better understanding of what makes customers tick, addressing their pain points and providing […]

Get in touch with Ruby Cha Cha

Get in touch with Ruby Cha Cha