What do we do?
Ruby Cha Cha is a strategic market research and planning consultancy that helps businesses succeed.
Founded in 2008, Ruby is small enough to give you the attention you deserve and creative enough to be on the cutting edge of research and technology. We know that in a fast moving competitive world, brands can only achieve an edge through connecting with people, and immersing in their experiences and their cultural context.
That’s why Ruby has a focus on three pillars of research expertise:
People – Experience – Culture.
Learn More About Ruby Cha Cha
Competitive advantage comes from looking at the same things in different ways. When you understand your customers intuitively, design your customer experiences distinctively, and utilize your cultural context creatively, you unleash powerful innovation capabilities.
Find out more about us or let us know how we can help you
We have 4 Ruby events a year including our ultra-elegant Ruby Do (our yearly cocktail party). Our events are about sharing knowledge, and cutting edge thinking in research and marketing. Whichever event you attend we guarantee intriguing, engaging and stimulating discussions you can participate in, not just watch.
- November 10, 2017
- August 14, 2017
- June 28, 2017
- February 1, 2017
- May 31, 2016
- April 19, 2016
- February 23, 2016
- February 4, 2016
OUR LATEST WORK
Our work is second to none. Our clients choose to work with us because we help them achieve their business and marketing goals. To learn more about how we are helping companies and brands get closer to people, their experiences and culture, contact our team today by calling (02) 8094 6800.
WHAT OTHERS SAY
From a design company’s perspective, Ruby Cha Cha’s report is a refreshingly clear and ‘visual’ document. Over the years I’ve seen lots of good research reports that are strong on intellectual rigour and insights but short on the sort of reference to help everyone share the same interpretation of the results. The visual approach in this report is a great benchmark setting and team alignment way to present the results. And speaking from a design perspective, makes interpreting how the results might influence the way the brand looks, feels and behaves, much easier.
Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.
Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making. Building a sound knowledge base through individual customer immersions and robust conversations in a series of community forums Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties have on service delivery, expectations and ultimately the customer experience. Involving Councillors and senior staff in the forums has developed a deep understanding of the validity of the process and which will be invaluable in the implementation phase. Throughout the process the team at Ruby Cha Cha has been responsive to changes in scope and direction, providing thoughtful comment and empowering staff to hold firm where necessary to ensure the integrity of the research is maintained.
We consider the team at Ruby like an extension of our own. They understand consumers so well and are real experts in delivering insights and understanding, not just consumer verbatims. We can always rely on the Ruby team for strong strategic thinking, fresh thinking in research approaches and high quality debrief material. I would really recommend working with the Ruby business if you want to unlock fresh consumer understanding… and of course they are also a lot of fun!
I have worked with Ruby Cha Cha from their Sydney office on many consumer research projects and I highly recommend them. Ruby work hard to quickly understand our business, they work collaboratively with us to design the project so it meets our needs, they are clever and insightful people who use their business acumen to ensure recommendations are clear and actionable. And on top of that, it is a real pleasure to work with them.
Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.
Ruby Cha Cha is our research partner for all strategic work. Highly recommend them, due to their insightful and actionable recommendations and true partnership style. Their opinion is well respected in the business I work in from the CEO down.
I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Mary and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.
Ruby Cha Cha is an innovative and highly collaborative agency that customised their approach based on our needs & budget. They challenge the status quo & exceeded our expectations at every turn.Ellen is extremely passionate individual and was the constant voice of the consumer. She has the unique ability to extract and interpret trends, figures and insights which ultimately informed and influenced our brand strategy.
Excellent, thoughtful and well-presented insight from this boutique, Sydney research agency. Extensive experience of consumers and categories. An engaging, accessible and super-smart team. Highly recommended.
Ruby Cha Cha conducted research with our members in order to help us develop strategic solutions to drive our union into the future. The team used innovative techniques to help us truly understand our members and the way they view their profession and our organisation. Ruby Cha Cha’s research identified some important opportunities for us to improve our positioning and we are now taking some important and informed next steps to ensure we are well placed to continue to represent our members well into the future.